The Indie Studio
Monetization Playbook
A 25-page field guide to offer personalization, economy health, and revenue intelligence for F2P studios under 500K DAU.
The Market Reality
Why the old monetization playbook broke. The shifts in player spending behavior, retention economics, and hybrid monetization that changed the rules for indie studios.
The Four Revenue Leakage Points
Where money escapes undetected. The specific patterns in your offer funnel, pricing structure, and economy design where revenue silently disappears.
Offer Personalization Without an ML Team
Practical implementation for small teams. How to move from one-offer-for-everyone to segment-aware recommendations without hiring a data scientist.
Economy Health Monitoring
The signals studios ignore until it's too late. The metrics that actually predict revenue decay — and the dashboard you need to watch them.
- VPlayer Segmentation on a Small Team Budget
- VIThe Retention-Monetization Feedback Loop
- VIIBuilding a Live Ops Calendar That Actually Works
- VIIITools and Infrastructure for Sub-500K DAU Studios
Studios running F2P mobile games between 1K and 500K DAU. No dedicated monetization team. Not enterprise with a 20-person analytics department. Not hypercasual running on pure ad revenue. The studio that ships games, figures out monetization as they go, and needs a framework that actually works at their scale.
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